Sorted out
Rheintrade Handels GmbH
Duisburg, Germany
Your rule
Distributors without production of their own
Why
The site describes trading and warehousing only. No production lines are mentioned.
rheintrade.de/unternehmen
Find the companies that already buy what you sell.
Describe what you sell. Legion finds the companies, reads up on them and shows the source behind every lead.
Every lead
2–4pieces of evidence, each with a source
Search / List
Segment
Describe a type of customer and Legion writes the queries that find it.
- Two to three real queries per segment
- Every company scored against your profile
- Leads above the threshold are saved
Per segment
2–3queries
Similar companies
Legion reads your best customers, derives what they have in common and searches for more like them.
- Start from existing customers
- Or mark a lead as the example
- Shared traits become queries
Per run
3–5queries
Your own queries
Know exactly what to look for? Write the query yourself and it runs as written.
- Nothing rewritten
- Same assessment as the other tracks
Per query
1query, as written
Criteria
Product terms, role, must have and must not have. Every company is tested against them.
- Terms and synonyms
- Manufacturer, installer or other role
- Answer per company: yes, uncertain, no
Per company
yes / noor uncertain
Sources
Point Legion at directories, associations and trade fairs. A good directory carries a hundred companies on one page.
- Directories and member lists
- Exhibitor lists from trade fairs
- Your own tips on where to look
Source tips
3kinds: directories, associations, fairs
Markets and languages
Pick countries, not regions. The query is translated into each market’s main language and asked once per language.
- Countries per run
- Companies that only write in their own language are found
Per market
1language, asked once
The companies in the examples are made up. Uploaded data sets, such as customs data from your own provider, are an extra analysis function and not required.
Every lead shows its sources.
A score from 0 to 100, two to four quotes with links, one sentence for and one against. If something looks wrong you can see where it came from.
Inside a lead
Six things come with every company. If something looks wrong you can see which sentence on which page led Legion there.
- Segment
- Which of your customer segments the company belongs to, or none.
- Score 0–100
- One sentence for and one against.
- Evidence
- Two to four quotes, each with a link to the page.
- Resembles
- Which of your existing customers the company is most like.
- Found via
- The track, the segment and the query that led to the company.
- Who you do not sell to
- Distributors and the like are sorted out, and you see which rule did it.
The company is made up.
From list to call.
Move the companies you believe in to the pipeline. Each one gets an owner, a next step and a history.
The list, then the work
A run ends in a list with a score for each company. The ones you pick go to the pipeline, where each has a stage, an owner and a next step.
The list
| Company | Country | Segment | Found via | Score |
|---|---|---|---|---|
| Nordpolymer AB | SE | Recycling & compounding | Segment | 88 |
| Lakeland Recycling Ltd | GB | Recycling & compounding | Similar | 84 |
| Baltic Compounds OÜ | EE | Masterbatch | Segment | 81 |
| Rheinland Kunststoff GmbH | DE | Film & packaging | Own query | 74 |
| Polska Folie Sp. z o.o. | PL | Film & packaging | Similar | 57 |
In the pipeline
Nordpolymer AB
Stage: Contacted
- Owner
- Maria
- Next step
- Send samples, week 43
History
- Oct 2 Added from search
- Oct 3 Owner set
- Oct 6 Call, 20 min
Fewer companies. A reason for each.
Your description becomes the queries. Two to three per segment, three to five from the customers you already have, or your own, run as written.
The whole market as a list. Criteria, sources and countries. Every company gets a yes, an uncertain or a no, and you choose from the list.
Every score has a source. Two to four quotes with a link. Open one and read it before you call.
The leads land in a pipeline. Each company gets a stage, an owner, a next step and a history.
Contact people when it is time. For a company you have chosen, Legion looks for people there and shows the page each one was found on.
Have your own data? Upload it. Customs exports or registers are matched against your profile, and you can ask questions to the file. Optional.
Describe your company
What you sell, who buys it today and who does not.
Run a search or a list
Pick countries and set how many companies to look at.
Read the evidence and choose
Open the quotes behind each score before you decide.
Work the leads
Move the ones you believe in to the pipeline, with an owner and a next step.
Where your customers are.
You pick countries for every run. The search can run in each market’s own language, so companies that only write in their own language are found.
One query. Every market’s language.
Queries are written in English, and an English query only finds companies that describe themselves in English. Pick countries and the query is translated into each market’s main language and asked once per language.
- Countries, not regions
- One query per language
- Company names as they write them
Search plan
Segment
Manufacturer of drinking water valves
| Country | Language | Query |
|---|---|---|
| Sweden | Swedish | tillverkare av dricksvattenventiler |
| Germany | German | Hersteller von Trinkwasserventilen |
| Poland | Polish | producent zaworów do wody pitnej |
| Finland | Finnish | juomavesiventtiilien valmistaja |
The example is made up.
The next market is one run away.
Same profile, new countries. Run one search per market and see in the history what each market gave.
Questions
How do I find new B2B customers for a manufacturing company?
Start from who buys from you today. Describe what you sell and name a few customers, and Legion searches for companies with the same kind of production in the countries you choose. Each one comes back with what was found on its website.
How is this different from buying a lead list or using a B2B database?
A database sells you records it already holds, filtered by industry code and size. Legion reads up on each company against your own description and shows you what it read. You get fewer companies, and a reason for each one.
What is the difference between Search and List?
Search answers who is likely to buy what you sell. It starts from your profile, scores every company and saves the ones above the threshold. List answers which companies match a description. It ignores the profile, tests every company against your criteria and gives you all of them, with no score. Search for a call list, List for a market map.
Can it search in other languages?
Yes. You pick countries for the run and can let the query be translated into each market’s main language. It is then asked once per language, so companies that only write in their own language are found.
Can it find companies similar to our best customers?
Yes. Add your existing customers to the company description, or mark a lead as a good example. Legion reads them, derives what they have in common and writes three to five queries from that.
How do I know a lead is right?
Every lead has two to four pieces of evidence with a link to the page. Open one and read it. If Legion misread something, that is where you will see it.
Does Legion find contact people?
Yes, when you ask for it. For a company you have chosen, Legion looks for people there and shows the page each one was found on.
How do I keep a run from getting too big?
Before you start, you set how many queries it may ask and how many companies it may look at.
Can we use customs data or other registers?
Yes, as an extra analysis. You upload the file, for example an export from a customs-data provider or a public register, and match it against your profile or ask questions to it. Legion does not sell data, and the search works without it.
Start by describing what you sell.
That is the first thing you do in Legion. Then run a search or build a list.